On July 9th we had the honour to welcome the Embassy of the Republic of South Africa at World Trade Center Twente. On the occasion of hosting the bilateral meeting with our new resident, the company SmartTechNXT, established by South African entrepreneurs Kurt and Dr Laureen van Aswegen. The embassy was represented by Ms Olitha Lebelo, The Hague Counsellor Bilateral, DIRCO, and Mr Jaymion Hendricks, Third Secretary Political, DIRCO.
SmartTechNXT uses the latest smart technologies to automate business processes in service of people in manufacturing, finance, legal and people management. They are based in the World Trade Center Twente in the east of The Netherlands, and also operate from their offices in Cape Town, South Africa. “Organisations that choose simpler, smarter automation are better equipped to thrive in a highly digitised and fast-moving world. Our mission is to create simplified, people-centric ways to digitally transform businesses,” says Dr Van Aswegen.
Soft Landing in East Netherlands
SmartTechNXT is one of nine new Dutch companies started by entrepreneurs (originally) from South Africa, who participate in the internationalisation programme offered by OostNL, World Trade Center Twente and approved service providers. “OostNL and World Trade Center Twente have provided excellent support as we launch our smart automation technology services in the Netherlands,” she adds. Dr Van Aswegen has over 25 years combined experience in executive technical leadership and business process transformation.
The South African embassy expressed its support and optimism about the Soft Landing program. In addition, Ms Lebelo and Mr Hendricks clarified that the advanced position and progress of the Netherlands in digitization is a key selling point to foreign companies seeking to expand their business to the Netherlands.
Key opportunities for business by WTC Twente
The South African embassy showed great interest in the WTC Twente industry clusters Agri business, TechMed and Energy. These clusters comprise internationally focused companies, and members of the WTC Twente Business Club with the purpose of directing sustainable, economic growth.
Another key opportunity identified during the open and lively discussion with the embassy, is the upcoming 2021 TechMed event on November 3 and 4, at World Trade Center Twente and at the Campus of University Twente. The TechMed event features the latest technical medical developments creating impact through the global connection between science and business.
The embassy of the Republic of South Africa, SmartTechNXT and World Trade Center Twente are confident that the fruitful meeting will lead to positive digital business development synergies and outcomes.
- SmartTechNXT, website will go live on 15 July 2021, please contact firstname.lastname@example.org
- Home – South African Embassy to the Kingdom of the Netherlands (zuidafrika.nl)
- Soft landing: Soft landing, Domiciliation & Virtual Office – WTC Twente
- 2021 Tech Med event: The TechMed Event | TechMed Centre | University of Twente
Ahead of the launch of SmartTechNXT, the South African Embassy, SmartTechNXT and World Trade Center Twente are confident of positive digital business development outcomes through their joint collaboration. L to R: Ms Olitha Lebelo, The Hague Counsellor Bilateral, The South African Embassy in the Netherlands; Dr Laureen van Aswegen, CEO of SmartTechNXT and Mr Jaymion Hendricks, Third Secretary Political, The South African Embassy in the Netherlands.
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